“The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly,’ or ‘marketplace.'” – Jeffrey Zeldman

In advertising and public relations, we know that managing social media is extremely important. It is important for our personal use so we develop a professional persona and personal brand. It is also important to maintain active social media site for companies so they build a strong relationships with their customers and society. Although, sometimes it is difficult and tedious to remember to post on a regular basis. Those weekly Twitter reminders for the public to sign up for your companies fundraiser, or daily promotions to be published at exactly 2:15 pm for your brand may be easiest if there was a way to do them all at once. Thankfully, programs like Hootsuite or TweetDeck provide us the ability to schedule posts on social media accounts ahead of time.

This week I explored TweetDeck. It was organized simply and easy to use. The site was set up so there are columns for your account’s home news feed, notifications, messages, activity, and, most importantly, scheduled tweets. All you have to do to schedule a tweet is to generate a tweet as normal, and then rather than clicking “Tweet,” click the box that says “Schedule Tweet” and then choose your desired time and date. TweetDeck will post your tweet even if the program isn’t running on your computer, and you won’t have to do a thing!

This program is incredibly easy to use, and will help tremendously when you are juggling multiple media accounts with lots of events going on. Below I have uploaded a few screenshots of what the application looks like, and the 5 tweets I scheduled for TweetDeck to post this week.